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PROFILE

- FACTS -

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71 KG

BORN 21-6-1996

175 CM

FEMALE SNOWBOARDCROSS RIDER

BORN IN ROCKY MOUNTAIN HOUSE, AB

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YOUNGER DAYS

ROCKY MOUNTAIN HOUSE, AB

I was born and raised in Rocky Mountain House, Alberta. My two brothers and I spent a lot of time playing outside. Our parents would encourage us to use our imaginations and stay active. I played many sports from swimming to hockey, baseball, soccer, gymnastics, and dance.

I learned to snowboard at Fairmont Hot Springs Resort at age 10, but I never got really good at the basics. Growing up in Rocky, elite training programs were not available for snow sports. So I put my energy elsewhere...

I spent middle school and high school playing more accessible sports. Basketball was my favorite. I was able to travel to Lake Louise, AB, to snowboard on some weekends, but I remained cautious; in fear of getting injured and not being able to play ball anymore.

ADULT WAYS

KELOWNA, BC

From 2012 - 2015, I owned and operated a small business with my younger brother, called QK Lawn Care. Together we maintained 36 properties from May - October. I moved to Kelowna, BC in November of 2014 and I spent most of my time on the slops during the 2014/15 season. I had seen 

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a couple snowboardcross competitions in Big White, and I was always drawn to the adrenaline rush. I had a need for speed... (maybe that's why I was nicknamed KenBlock)!

In 2017, I attended post-secondary at MC College Kelowna, pursuing a trade as a Hairstylist. I also spent a lot of focused time on the slopes, with friends who encouraged me to compete; after entering a fun race in Big White that year.

COMPETITION
CRAZE

BIG WHITE, BC

Every part of my life brings me back to snowboarding. After competing for fun, I got in touch with the Executive

Director of BC Snowboard and entered into a Provincial series in March of 2018. I was excited and terrified all at once. I peed my pants a little in that first race.. I knew I was in the right place.

I spent middle school and high school playing more accessible sports. Basketball was my favorite. I was able to travel to Lake Louise, AB, to snowboard on some weekends, but I remained cautious; in fear of getting injured and not being able to play ball anymore.

I was the eldest competitor at this event, and the younger girls were fierce. I placed 1st in race #1 and 2nd in race #2. The coach that mentored me here, suggested I compete in the Western Canadian Championships the following week. It was there that I saw what the sport was REALLY like. Specialized race boards, coaches brushing wax out of boards seconds before heats were dropping, and Olympic athletes from the 2018 Winter Games.

I placed second last... BUT I got to watch the racing and see, feel, and hear the intensity first-hand. I also met a coach who has played a key role in my personal-development, on and off the SBX track. I didn't know who they were at the time, however, I admired the way they critiqued the athlete's ability. I was drawn to their constructive criticism and apparent knowledge of the sport.

2020 SEASON

NORAM CUP

During my second competitive year, I achieved the minimum World Cup criteria and finished as 9th overall on the NorAm Cup.

2022 SEASON

NORAM CUP

2022 created room for me to compete on the NorAm Cup after losing an opportunity to compete on the World Cup due to COVID-19 closures, canceling a qualification race.

October through November of 2021, I completed three

training blocks. First in Saas Fee, Switzerland where I had access to an SBX track, followed by some free ride and carving training in Hintertux, Austria. Finally in Pitztal, Austria, where I had access to another snowboardcross track. 

As I prepared physically and mentally to finish in the Top 3 on the NorAm Cup, I felt fortunate to continue to grow a community of supporters, and share in the highs and lows of training as a professional athlete.

In the 2022 season, I finished 3rd overall on the NorAm Cup tour; acquiring a personal spot on the Canadian World Cup team for the 2022/23 season.

2023 SEASON

WORLD CUP

During this year, I was named the Nor-Am Cup Winner with

10 consecutive podiums, 4 wins,  and an additional title of

Canadian National Champ for the second year in a row. I

also had my best World Cup result placing 13th in Cervinia,

Italy. I also competed in Les Deux Alps France, where I

experienced one of the largest World Cup tracks of my career.

Check out my “blog” section to read about season results’, plus follow my social media accounts for even more!

- Kennedy Justinen

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